ROLES: DESIGNER & MARKETER
UX/UI Design, Prototyping and testing, Branding, Marketing Strategy, User Research, Video Editing, Pitching.
Project Type: Conceptual AI-driven solution for underprivileged communities
Timeline: 3 months"Caregivers across Canada put their lives on hold to care ... We need to better ensure those who care are cared for too."
– Donna Thomson, family caregiver and author
BACKGROUND
Caregivers dedicate an average of 10–15 hours per week to managing critical forms, equating to nearly 30 full days per year spent on paperwork.
This repetitive administrative burden leads to:
This repetitive administrative burden leads to:
- Increased stress from understanding legal terminology
- Time-consuming repetitive data entry
- Less time spent with loved ones due to excessive form management
Aether streamlines the paperwork process, helping caregivers save valuable time by reducing repetitive data entry, ensuring accurate form completion, and simplifying administrative tasks.
UNDERSTANDING THE PROBLEM
User research revealed major pain points in form management for caregivers:
- 80% repeatedly re-enter the same information, making paperwork tedious.
- 68% struggle with unclear instructions, leading to delays and rejections.
- 50% miss deadlines due to administrative overload.
- Many still rely on printed forms with limited digital tools.
- Existing apps focus on storage, lacking AI guidance for complex paperwork.
- 68% struggle with unclear instructions, leading to delays and rejections.
- 50% miss deadlines due to administrative overload.
- Many still rely on printed forms with limited digital tools.
- Existing apps focus on storage, lacking AI guidance for complex paperwork.
Aether eliminates repetitive tasks, enhances accuracy, and simplifies form-filling to reduce caregiver stress.
PRODUCT VISION & SOLUTION
Aether was designed with one mission: to clarify, summarize, and streamline the overwhelming process of form-filling for caregivers. By leveraging AI, Aether:
✔ Clarifies complex terms
✔ Summarizes lengthy forms
✔ Streamlines the overall experience
✔ Summarizes lengthy forms
✔ Streamlines the overall experience
BUILDING AETHER: MY ROLE AND IMPACT
As a Designer & Marketer, I collaborated with a team of nine designers and developers to refine Aether’s user experience and brand presence. My contributions included:
Produced & Edited a Promotional Ad. Showcased Aether’s core features and benefits.
Managed Instagram Account. Developed and executed a content strategy to increase visibility.
Designed Prototypes to Improve UI/UX. Contributed to wireframes, user flows, and interactive designs.
Assisted in Brochure Design. Ensured a cohesive visual identity across branding materials.
Managed Instagram Account. Developed and executed a content strategy to increase visibility.
Designed Prototypes to Improve UI/UX. Contributed to wireframes, user flows, and interactive designs.
Assisted in Brochure Design. Ensured a cohesive visual identity across branding materials.
DESIGN PROCESS
With limited time, we quickly created low-fidelity wireframes before moving into high-fidelity designs.
Designing with Clarity: Clarity is at the heart of our design philosophy, making every interaction intuitive and effortless.
Summarizing User Flow: Our design breaks complex navigation into easy steps, making the app more comfortable to use. By simplifying lengthy tasks, we help users achieve quick wins along the way.
Streamlining your Experience: We ensure that every action is direct and easy through streamlined navigation and clear steps, saving time and reducing frustration.
MARKETING & BRANDING
Beyond product design, I contributed to Aether’s branding and marketing strategy to ensure a strong, recognizable presence.
- Promotional Video Production – Took charge of editing and post-production.
- Social Media Management – Curated and scheduled content for Instagram.
- Designed Brochures
- Social Media Management – Curated and scheduled content for Instagram.
- Designed Brochures
Logo Design
Final Logo
Aether Promotional Video
Our team decided on a humorous concept for the Aether promo video. While I had creative differences, wanting a more heartfelt and emotional approach to connect with the audience, I was excited to take charge of editing and production. I have a passion for videography and saw this as an opportunity to learn and gain more hands-on experience. I believe I have a strong creative vision when it comes to filming and storytelling, which drove me to give my best effort in bringing the team’s vision to life.
I worked closely with my instructor to enhance the audio quality and refine production techniques. I used Adobe Premiere Pro to edit and structure the video, ensuring smooth pacing and flow. One of my teammates contributed additional motion graphics in After Effects to add extra flair.
This project taught me valuable lessons in collaboration, compromise, and execution. While the final result wasn’t how I originally envisioned it, the experience strengthened my editing, directing, and production skills, reaffirming my passion for creating impactful video content.